Matthew Di Minno

Tools and Proficiencies

Excel / Google Sheets — Advanced

Advanced formulas (VLOOKUP, INDEX/MATCH, VSTACK, OFFSET, etc.), Pivot Tables, Power Query, VBA (Macros), Data Models, Query function (Google Sheets), IMPORT functions (Google Sheets)

Power BI — Advanced

Dataflows, DAX functions, Navigation tools, Row-Level security, ETL and data cleansing optimization

Consumer Data Platforms - Advanced

NIQ Discover, Profitero, NPD (Circana)

Business Development Consulting

Process design and mapping,

Development of data analysis tools,

1-on-1 and group trainings

Click here to find out more about how I can help you

Work experience

L’Oreal Canada October 2020 — Current

Category Analyst April 2023 — Current

Analyze market trends within the Canadian landscape with a focus on the CPG industry.

Leveraging Nielsen (NIQ Discover), Profitero, and NPD (Circana) to build full market reporting and insights on business performance.

Supporting retail execution strategies through planogram and assortment assessments

Demand Planner October 2020 — April 2023

Develop a rolling 12 to 18 month multi-channel sales forecast with the support of cross-functional business units.

Lead innovation sizing exercises to minimize stock risks while promoting growth.

Optimize tools and processes through automation, and performing process value analysis to reduce complexity.

TRISTAN June 2019 — October 2020

Product Manager June 2019 — October 2020

Collaborate with design and purchasing to determine ideal buying plans (by size / colour).

Optimize in-store and e-commerce inventory strategies for top and bottom performing items.

Drive growth through assortment planning and regional buying patterns.

Groupe Dynamite November 2018 — June 2019

Allocation Analyst November 2018 — June 2019

Plan stock distribution and replenishment to stores by size based on historical performance.

Streamline inter-store stock transfers to optimize inventory turnover while minimizing cost.

Manage discount and liquidation store inventory based on region and stock availability.

OTHER EXPERIENCE

Excellency.ca April 2020 — Current

Creation of training content and support articles primarily focused on spreadsheet tools such as Excel and Google Sheets.

In-Person and Virtual training sessions for corporate employees and teams. (Multiple topics)

Constuling on business development and continuous improvements projects (tool creation, process mapping and redesigns, documentation, and much more)