Matthew Di Minno

Excel / Google Sheets — Advanced

Advanced formulas, Pivot Tables, Power Query, VBA (Macros), Data Models, Query function (Google Sheets), IMPORT and REGEX functions (Google Sheets)

Power BI — Advanced

Dataflows, DAX functions, Navigation tools, Row-Level security, ETL and data cleansing optimization

L’Oreal Canada October 2020 — Current

Category Analyst April 2023 — Current

Analyze market trends within the Canadian landscape with a focus on the mass market.

Using Nielsen data (IQ platform & Answers Desktop) and Profitero data to build a full 360 vision of business performance by channel.

Reviewing planograms and in-store executions to develop insights beyond the numbers.

Demand Planner October 2020 — April 2023

Develop a rolling 12 to 18 month multi-channel sales forecast in collaboration with Marketing, Commercial, and Finance peers.

Lead innovation sizing exercises with cross-functional teams to minimize stock risks while promoting brand growth.

Optimize tools and processes through automation, more robust reports, and performing process value analysis to reduce complexity.

TRISTAN June 2019 — October 2020

Product Manager June 2019 — October 2020

Collaborate with design and purchasing to determine ideal buying plans (by size / colour).

Optimize in-store and e-commerce inventory strategies for top and bottom performing items.

Drive growth through assortment planning and regional buying patterns.

Groupe Dynamite November 2018 — June 2019

Allocation Analyst November 2018 — June 2019

Plan stock distribution and replenishment to stores by size based on historical performance.

Streamline inter-store stock transfers to optimize inventory turnover while minimizing cost.

Manage discount and liquidation store inventory based on region and stock availability.